Checkout the contents designed for this campaign and creative decisions that were taken linking to communication goals. Under each post, click on Insights link to proceed to Insights page and see their performance on each platform.
Mental Health Month
Mental Health Month Beginning
This post aimed to notify stakeholders of the beginning of Mental Health Month and promote the activities open for them to support the cause. To showcase the creativity and positivity of the event and reduce the word count, emojis were used.
This post was made to demonstrate GOGO's capabilities to deliver community events with a personal touch. The captions were written not only to convey GOGO's involvement but also to acknowledge partners and relevant attendees who made the event successful.
mindshare Exhibition Launch
The main goal of this post was to address GOGO's efforts in this exhibition and promote the event to wider audience. Therefore, names of artists collaborating, venue and dates were purposefully highlighted to encourage stakeholders to visit the exhibition to support mental health month.
Laughter is the Best of Meds
The main goal of this post was to display GOGO's potential in managing entertainment events. The captions were set to a friendly and casual tone to match the mood of the event.
mindshare Visual Art Exhibition
Laughter is the Best of Meds (promotion)
This was a promotional post to boost the sales of the event. The tone and language used were crafted to get attention and generate interest of stakeholders.
LEW Awards Dinner
The goal of this post was to celebrate the final event for Mental Health Month and align them with GOGO's organisational goals. The choice of language and vocabulary reinforces GOGO's expertise in handling impactful events at the same time honours the attendees for their positive impact in the community. The hashtags further increase discoverability and engagement in social channels.