GOGO events
GOGO events Pty Ltd is a private, for-profit company wholly owned by the GOGO Foundation. As a result, 100% of the company's profits are donated annually to the charity, which provides safe, supportive, and empowering spaces for marginalized women to grow, heal, and thrive. The foundation also runs an inclusive work program that helps these women secure sustainable, long-term employment.
GOGO Events operates as a carbon-neutral business, striving to minimize energy consumption, increase the use of renewable energy, and reduce greenhouse gas emissions. It focuses on waste reduction, resource recovery, and minimizing landfill contributions.
Additionally, GOGO events is a certified Social Enterprise, BCorp, and a certified work-integrated enterprise.
During my placement at GOGO events, my key responsibilities included managing social media accounts, creating engaging content aligned with the organisation’s mission, and enhancing stakeholder communication strategies to foster transparency and engagement. Under the CEO’s mentorship, guidance was provided on various tasks while collaborating closely with the social media advisor and event managers to recognise the organisation’s nature and adopt the appropriate communication style. Campaigns were developed and implemented to reflect the organisation's values, contributing significantly to strengthening GOGO events' online presence.
Project Plan
Learn more about the background research I conducted in the beginning of my placement and the strategies I followed for this Project.
Communication Strategy
This document contains the goals, objectives and tactics I followed through the project. Download the material here.
Social Media Content Plan
This is the content plan I created for social media for each month, following until the end of 2024. Find the material here.
Social Media Audit
This section contains background research including performance of communication platforms, stakeholder analysis, competitive analysis and recommendations. Download the material here.
My role
Researched key stakeholders and target publics.
Generated strategic communication goals targeting stakeholder engagement and potential clients.
Drafted social media content to highlight brand’s achievements and social responsibility.
Undertook social media monitoring to identify brand’s current content performance.
Developed a Style Guide to enhance brand’s visual identity.
220+
20+
Creative Materials
Hours spend
Project Outcomes
Social Media Posts
Mental health month
Lifeline Adelaide Gala ball
conferences
internal communiCATIONS
creations
insights
style guide
testimonial tiles
Teamwork
In collaboration with another communications professional, I was instructed to conduct a joint communications audit report for GOGO Foundation and GOGO events. As my scope of work was for events, I evaluated the organisation's main communication channel-social media.